The effect of socially responsible oriented human resource management on competitive advantages: A conceptual model

In recent decades, Corporate Social Responsibility (CSR) has gradually become popular in academic

and professional fields. However, there is little research on the benefits of CSR practices in the

Human Resource Management (HRM). Most of these researches focused on the relation of HRM

to the implementation and development of CSR objectives and strategies. Our paper proposes a

theoretical model of the effect of HRM on the competitive advantages with CSR as a moderating

variable. It indicates that developing a socially responsible orientation in the HRM allows

companies to make improvements in variables, such as working environment and intellectual

capital, leading to competitive advantages. For further research, we are planning to apply the

model to Vietnamese textile and garment enterprises since the textile and garment industry is the

most labor-intensive sector in the country and CSR is considered as a "passport" for textile and

garment enterprises to reach the world market.

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social capital plays an important role in the process of integration and development of CSR. Finally, the effective implementation of HRM, oriented towards social responsibility, not only depends on the variables that we have shown. The status of individual employees (behaviors, attitudes, reactions, experiences, job satisfaction, etc.) and the perception that they have about the organization and carrying out their policies are very important in the process of implementation CSR (Liao and Rupp, 2005). According to Colquitt et al. (2001), workers feel more identified, satisfied and engaged with companies that exercise social responsibility. Therefore, we believe that contributions based on organizational justice theory (Fortin, 2008; Rupp et al., 2006) can help us to analyze the behavior of employees in the process of implementing CSR through the analysis of three kinds of employee’s perceptions: procedural, distributive and interactional. 5. References Adler, P. and Kwon, S. 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